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Communication: Communication Theory

Concepts

  • Propaganda: Topic Page
    Systematic manipulation of public opinion, generally by the use of symbols such as flags, monuments, oratory, and publications. Modern propaganda is distinguished from other forms of communication in that it is consciously and deliberately used to influence group attitudes; all other functions are secondary. MORE
  • Ideology: Topic Page
    Set of ideas, beliefs, and opinions about the nature of people and society, providing a framework for a theory about how people should live, as well as how society is or should be organized. A nation's ideology is usually reflected in the political system it creates. MORE
  • Framing
    From Key Concepts in Political Communication
    Framing describes the practice of thinking about news items and story content within familiar contexts. The media can be instrumental in creating these frames by introducing news items with predefined and narrow contextualisation. MORE
  • Rhetoric
    From Key Concepts in Political Communication
    Rhetoric is the use of symbolism and language to ensure that a message is encoded in the way desired by the communicator. Rhetorical communication is intentionally persuasive, is central to propaganda, and is used to encourage a change in an audience member's behaviour. MORE
  • Representation
    From Key Concepts in Journalism Studies
    In the words of Pickering (2001: xiii), representations have the power to select, arrange and prioritize certain assumptions and ideas about different kinds of people, bringing some to the fore, dramatizing and idealizing or demonizing them, while casting others into the social margins, so that they have little active public presence or only a narrow and negative public image. MORE