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Managerial Economics (ECON3150): Group & Term Paper Resources

Selecting A Company

Browse the following to find companies or industries for your project:

Use the "Company Information" tab, and narrow your search by

screen capture of company profile option in EBSCO

 

 

 

 

 

 

What is a Strategic Audit? - Key Points

A strategic audit is a thorough assessment of the overall economic health of a company.  6 main aspects should be examined in the process of doing thorough strategic audit or your business.

  1. Resource Audit - What assets, supplies, resources does the company own or have access to via partnerships?
  2. Value Chain Analysis - Which activities is the company good at doing itself and which are best provided by others outside the company?
  3. Core Competencie Analysis - What gives the company an advantage over its competitors?
  4. Performance Analysis - How has the company performed over time and/or how does it perform compared to the best in the industry?
  5. Portfolio Analysis - Which markets is the company currently in?  Are there others that could or should be targeted?  Are they in markets where they don't belong?
  6. SWOT Analysis - Overall look at the company's strengths, weaknesses, opportunities, and threats

Adapted from Tutor2u.net  For more detailed information see the tutor2u website.

Definitions, Terms, Tutorials

Finding SWOT info in Business Source Complete